In the present times, businesses are left with little choice but to go the digital way. In the process of digitalisation and automation of various processes, one important vertical that mostly draws attention is the Marketing of the products/services/brands etc.

Remember how that one TV advertisement during our childhood, still lingers on with us? As grownups, our decisions to buy a product or service are often influenced by the nature of ads that are associated with them.

Think of a throwback not too long ago, when the pandemic shocked and shook the entire world; our lives changed and how!

Business-to-Consumer (B2C) marketing refers to the tactics and strategies in which an organisation promotes its products and services directly to the consumers.

1- Signal is a messenger app which provides messaging services similar to what Whatsapp does.

For any business it is always the best strategy to be visible at those places which are highly viewed and visited by its potential customers .Here is a list of most viewed, easy to use and Free to use channels, where you should place your business

There would hardly any person who does not use Google. From search to Gmail , we all have used Google products. In Fact we are so used to Google products that brand Google has become been converted from just noun to verb, where 'Google it used as a Synonym for Search it'.

Ever since this lockdown was ordered, we are facing four major restrictions; reduced communication, reduced connect, reduced opportunities, and reduced sales. Do you feel that these restrictions and its effects need to be neutralised?

Maybe not all, but even if you consider only 0.1% mobile internet users are your potential customers, still you have 42000 potential customers on the Internet, who can check your website through a mobile device.

Recently one of our client got featured in a National Financial Daily. A small and that too non funded start up got featured in the news and gained eyeballs from many potential customers.

Ever since this lockdown was ordered, we are facing four major restrictions; reduced communication, reduced connect, reduced opportunities, and reduced sales. Do you feel that these restrictions and its effects need to be neutralised?

Here are the best practices for an email signature.

We all have a habit of using WhatsApp extensively, but are we using it effectively? Here are some points to make your WhatsApp communication effective.

Generally, all entrepreneurs are so busy in their day to day work that they do not get time to check, refine and redefine their sales channels.

We all know Facebook is the most widely used Social media platform in India and we could find almost everyone on it, thus making it a perfect platform for business to find a potenttial customer.

Here is a list of 5 Facebook communication properties which any business should use to reach out to its potential customers.

Social media is a very powerful platform where most of the people are present and active...

Yesterday I was checking some travel destinations and landed on a website where the destinations I was looking for were available....

Have you ever thought of Cricket Players playing an international match in Traditional Dresses or a football team dressed in superb party suits going on filed to play a Match. Certainly not, that is because , that would not be the perfect attire to give their best performance on the field. They might look very handsome but that would not serve the purpose.

It's really interesting to know that you can actually add a simple API from whatsapp in your digital communication and allow users to start a direct whatsapp communication with you .

I feel it better when someone calling me or emailing me already knows my name addresses the communication with that. It feels more familiar and connecting. If we apply the same rule in the business communication it works better that as we know that the person who is trying to connect with you already know something about you and he/she might have done some research about you.

Every organization needs a sales-man to promote its products or engage with customers to explain the services that the business has to offer. What if, we tell you that the primary responsibility of a sales-man (promotion and customer engagement) can be carried out with a help of owning a simple website. A website would be at your service 24/7. It would not even ask for salary (and other benefits) but only some measure of investment and would work even while you are sleeping.

You would hear a lot about using social media to promote your business. After establishing a website, the brilliant idea would be to go for social media sharing. Sharing on social media platforms would increase the business in terms of page visitors, unlimited reach and more customers.

Do you think Mobile website and Desktop site are same? Your response would probably be yes, because same organization-same website (mobile and desktop), right?

1- Insufficient information - Website development is one most important step of creating your online business channel. You need to take maximum information about it.

Why do you need a small website Before we tell you that you need a website for your business, let us discuss about why you would need one in the first place.

Remember the times our elders asked us to make good first impressions. Well, a website acts in similar the manner, it is a first impression of your business.

World became a small place since the digital revolution took place. The reach of small to big businesses has significantly increased, people have no reason to rely on mouth publicity or expensive other forms of promotion.

Imagine you have a shop for which you are building a website. You shop name is ABC stores and is situated in 66th Main, RMS layout, Mumbai, India,400002.

1- Be clear with the motive for building the site. Answer few basic questions.
a. Do I just need online presenceb.